The most important thing is to assign advantages to specifc user automatically! Our YITH Automatic Role Changer for WooCommerce handles this job while working alongside with your needs and your customers. After installing it you will be able to, for instance, assign a specific user role to all of those who buy a specific product or assign the VIP role to those who go over a certain purchase amount or even do that for a specific time frame as well. Do you realize how strong this marketing strategy can be? This plugin is ready to be paired with membership plugins, subscription ones, points and reward systems and so on Find out all of the features and integration with other plugins.